Social selling is happening NOW. Not 6 months from now, not a year from now, but right now, especially at the holidays! Your Christmas list is forming in your mind, and how you shop for it looks very different today. Ever catch yourself sending links to things you want to your mom? She calls and says, “I went to every store I could find, and they didn’t have a Blue Yeti microphone.” Sigh….But that’s changing. Mom is starting to understand that what you sent to her is actually a link to purchase the item ONLINE, not run to Target or Macy’s.
But you’re an entrepreneur, or you know one close to you, and you’ve got things for sale, too, and you’re working hard all year long to sell online. You’re SO TIRED of posting on Facebook and Instagram. Twitter is about to blow your freaking mind with all those notifications, so you shut those off…or better yet, you delete the app because you don’t know how to turn them off. How on Earth do you actually get traction?
Don’t fret! Santa knows the drill. “I’ve been selling Christmas cheer all over the world for decades, and it’s been a cinch to switch to the virtual world. My ‘Ho! Ho! Ho!’s continue to sprinkle magic all over the world!”
Hopefully you’ve been connecting with people and building your list of prospects, but even if you haven’t started, the process is still the same, and now is the PERFECT time to jump in. So grab your plain red Starbucks cup, and let’s get started on Santa’s Sales Funnel Journey just in time for Christmas!
SANTA’S FIRST STOP – E-MAIL MARKETING & LIST BUILDING
Start collecting e-mail addresses. How do you get them? Create an opt-in funnel. You may as well start with Mail Chimp. It’s free forever up to 2000 subscribers for the basic functions.
GIFT #1 – MAIL CHIMP!
Entrepreneurs need to fatten their lists with prospects’ e-mail addresses. Once you have someone’s e-mail address, you have a much better way to build a relationship, and no social media channel can change how you connect anymore. Treat that e-mail address with care though, and learn the proper way to do e-mail marketing.
The nice thing about Mail Chimp is that it integrates with every other online selling tool out there. It seems that every program chooses Mail Chimp as their first e-mail program to integrate with, so you can’t go wrong, and their new enterprise option is off the hook!
But how do you make your opt-in funnel look great? The canned opt-in page that Mail Chimp comes with is kind of plain, and it’s not necessarily the best converting page. So your next gift idea is…..
GIFT #2 – LEADPAGES!
It seems that every online entrepreneur who uses social media to drive traffic to their business wants Leadpages, a tool that lets you create webpages on the fly without even having a website yet! It’s the easiest way to track statistics on dynamic sales pages and opt-ins that convert.
PURCHASE LEADPAGES with THIS LINK to receive a FREE class worth $200 to learn how to use it.
GIFT #3 – PICMONKEY!
Setting up your Leadpages is so easy to do, but suddenly you realize you need to insert custom graphics, and unless you know what you’re doing, it can be really expensive to pay someone for this. By all means, don’t start grabbing images off the Internet that you’ve Googled unless you know they are for public use. That, my friend, will get you sued. Santa likes to use PicMonkey for graphics.
If you decide to upgrade to get the feature to take wrinkles outta your face, it’s only $33 per year or $4.99 per month.
Don’t know how to use PicMonkey? Watch this tutorial for a taste.
Now it’s time to nurture your new relationships. You’ve invited your new subscribers to come inside with your irresistible free offer. It’s time to give them MORE! You thought I was going to say it’s time to sell them something. Nah, it’s too soon. You have barely even said hello. Give them another little gift. Santa likes milk and cookies. What could you offer? An audio series? Video series? A free webinar? A challenge? A product sample?
GIFT #4 – MIND MEISTER!
Dig out that planner and get to work. You’ve got people to serve! One tool Santa recommends is Mind Meister. When you’re running your own business, the list of advice you get is astounding…and very overwhelming. You are in charge of EVERYTHING about your business. Instead of creating a big jumbled mess in your mind and in your office, map it out digitally! Mind Meister is free to start, but if you want to keep going, it’s only $6 per month.
Mind maps help you organize thoughts and processes into flow charts and lists that don’t disappear on a post-it note that flies into a corner to be lost for weeks. When you come up with an idea, instead of adding it a Word document, stick those notes in a mind map. Watch this tutorial on how to use it to map out an e-course.
GIFT #5 – INSPIRATIONAL PLANNER!
Not convinced on digital mind mapping? Jot your ideas in a planner that inspires you. Just don’t lose it, okay?
STAY TUNED FOR
SANTA’S SECOND STOP – BRANDING & OPTIMIZATION
(includes free tutorial on Hootsuite)
SANTA’S THIRD STOP – TARGETING & OUTREACH
(includes details on Facebook ads and target marketing)
CREATE YOUR SYSTEM. FIND YOUR FORMULA. MAKE IT WORK FOR YOU.
BEST GIFT IDEA YET! Sally has put together an entire system of video tutorials, a feedback forum, bi-monthly live webinars, and private coaching. Her business is open for private clients at this time, so take advantage.
Take Santa’s sales funnel journey with Sally. It’s a smooth ride. You’ll be supported.
OTHER GREAT GIFT IDEAS FOR YOUR SPECIAL ENTREPRENEUR