Last summer, I created a goal setting course that culminates into a Vision Board, tested it on my fitness community, launched a separate group solely dedicated to the course, had several people set goals for themselves, then picked it back up again about every 3 to 4 months. Each time, the course received an upgrade such as fancy automated e-mails, videos, branded graphics, and one-on-one consultations.
Here’s what I discovered. First of all, my course was completely free – all 7 steps – and that’s wonderful if your purpose is to build relationships, which I was doing. But when it comes to actually helping someone create a vision for themselves, they aren’t as invested when the tasks get harder and more time consuming, which would happen on or around the 4th step of my course. (Take note of the 4th step.)
As I’ve been searching for what to do with my business, I discovered along the way that the freebie needs to be short and sweet and not too taxing. The people who invest in themselves to go the distance are the ones I need to invest my time in, not the ones who walk through the revolving door and leave. The investors are the ones who are going to make the most progress. It’s not only about making money, it’s about creating value, building trust, and going the distance. Sometimes you have to put a price on it to get real commitment.
So, no matter what, when it comes to serving people, offering valuable information, representing incredible products, and giving countless hours, at the end of the day you have to get paid what you’re worth. You come out better, but so does your client! Lessons learned.
New Day, New Week
Each week, I ask my clients what they plan to accomplish. It sets them up for accountability once they commit to setting their weekly goals.
What do you plan to get done this week? Feel free to comment below or share this blog post.
Are you looking to go in a new direction? Check out my . . .
Life Purpose Challenge
If you’re unsure where to begin, take this free Life Purpose Challenge to get in alignment with your unique lifestyle.
As an international, keynote speaker, Social Media Examiner contributor, and Founder of Social Media Traffic School, Sally specializes in target market research, marketing funnels, digital courses, and Facebook advertising strategies.
With 25 years experience as an actuarial statistician, Sally has been turning statistics into stories for companies to adjust and tweak their marketing programs to be effective. While working with solopreneurs and small businesses through her online academy of classes to help them plan their marketing strategies using social media, Sally also helps medium and large size companies create strategic marketing plans and train marketing staff to carry out company objectives. Her methods are used to successfully increase return on investment with social media, as traditional marketing tactics are bringing increasingly less return.
Sally resides in Nashville, Tennessee with her husband and 3 daughters. Message Sally on Facebook to get in touch.