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Are You Drowning?

My clientele has really picked up over the last couple of months. They are getting their education in social media and online marketing via pre-recorded modules, group chats, and private video calls, among other resources. So why are they coming to me?

TECHNO-SLO-MO! They are drowning in it.

People only see the glamour in running a business from home using online resources. They don’t see the mounds and mounds of work leading up to what is displayed on the screen. Okay, well, maybe that’s not entirely true. I’ve had my fair share of website shame and technology mishaps while building my business, but that’s the way I am. I tend to dump all my thoughts out, implement something…anything…and see what flies and what doesn’t. I scrape myself off the pavement or grab the nearest life ring and start again. It’s hard, and I have the scars to prove it.

The ones who come into your world to learn what you can teach them do not see what went into your creations. You think I haven’t ended up in a pile of tears on the floor after an embarrassing public humiliation? Do you think my fancy funnels and automated processes took a couple of days to create? Months of trying one thing, failing, trying another, failing, and then maybe getting some traction on the next one. Some people take years. It’s overwhelming when you don’t know what you’re doing.

It wasn’t until I hired a technology coach, then a sales and money coach and did the hard work I didn’t want to do that I was able to straighten out my messes and generate income. I still make mistakes, and so will you. They’ll hurt. You’ll dust yourself off if you want it bad enough.

Running an online business, having the full picture in mind for success, and implementing the processes you are given are key to being successful. If you do not get a handle on that much, you’ll be paying dearly for someone else to save you every time, and that feels like drowning.

The Way Out

The only way out of it is to learn how to swim or to have indispensable income. But who has unlimited funds? Exercise the tech muscle, and you will be empowered with the knowledge of how to direct your business efforts. Ignore those muscles and they will not work for you. You’ll be paying someone else to do it for you over and over again until you are so weak and broke that you lose your passion for what you dreamed of doing in the first place. Some rare people get past it, but most of us don’t. I’m a “most of us” kind of gal hoping to change the world one blog post or training module at a time.

Are you drowning? Grab that life ring on your way into my programs. I’ll teach you how to swim, so you won’t need it later. You can start with the…

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Meet the Author, Sally Hendrick

As an international, keynote speaker, Social Media Examiner contributor, and Founder of Social Media Traffic School, Sally specializes in target market research, marketing funnels, digital courses, and Facebook advertising strategies.

With 25 years experience as an actuarial statistician, Sally has been turning statistics into stories for companies to adjust and tweak their marketing programs to be effective. While working with solopreneurs and small businesses through her online academy of classes to help them plan their marketing strategies using social media, Sally also helps medium and large size companies create strategic marketing plans and train marketing staff to carry out company objectives. Her methods are used to successfully increase return on investment with social media, as traditional marketing tactics are bringing increasingly less return.

Sally resides in Nashville, Tennessee with her husband and 3 daughters. Message Sally on Facebook to get in touch.