Blog: Sally Hendrick | Facebook Advertising Strategy | Target Market Research | Marketing Funnels

Hashtags: A Scientific Approach

by Sally Hendrick | Jul 5, 2017 | Branding, Social Media Marketing

Have you done the online research necessary to enhance your brand’s marketability on social media with hashtags? Hashtags are more commonly used on Twitter and Instagram, but they also work on Facebook. Like elements are grouped together for searching purposes. It’s...

Advertising: Get the ROI You Need on Facebook

by Sally Hendrick | Jun 30, 2017 | Facebook ads, Social Media Marketing

Have you spent a lot of time and money on advertising and just don’t see the return on investment (ROI) yet? I know what that’s like, and I don’t advise it for Facebook advertising. To get a return on your investment (ROI), you must build momentum...

Global to Local: Your Next Big Move

by Sally Hendrick | Jun 20, 2017 | Social Media Marketing

Sounds opposite of what you may think, but moving from global to local could be your next big move. My first client lives 1,800 miles away from me. By the time I opened up my online social media marketing and advertising academy I had clients in Malaysia, Dubai,...

Cuba: Just Out of Reach – One American Family’s Vacation Turned into Life Lessons

by Sally Hendrick | Jun 19, 2017 | Travel

I couldn’t help but notice the enterprise in Havana, Cuba, a land not known for opportunity these days. https://sallyhendrick.com/wp-content/uploads/2017/06/cuba-time-lapse.mp4 Dilapidated buildings line the streets with about every 10th home crumbled to...

Spring Cleaning: Life and Business

by Sally Hendrick | Feb 26, 2017 | Finance, Organization

Are you ready to start spring cleaning? It’s been a long year for me. The first sign that I need to get busy tidying up from all the iterations of upgrading my brand is that the closets and cabinets in this house are cluttered and overflowing with so much extra...